Brief


Module Aims:

To develop the principles of professional photographic communication through an investigation of the working environment, taking the form of either:

Work placement or Leading an independent project

Knowledge and Understanding:


On successful completion of this module students will be able to:

Demonstrate an understanding of career paths available in the photographic sector and related areas
Research and identify networks and career opportunities available to emergent photographic practitioners
Reflect on the principles of photographic practice in relation to a professional career in photography

Transferable/Key Skills and other attributes (as indicated on MS1):
On completion of this module students will have had the opportunity to:

Evaluate the broad field of photographic communication and/or related visual art practices in relation to market opportunities
Understand how to professionally approach and deliver independent projects
Demonstrate and understanding of the principles of budget and time management
Identify opportunities for self-directed practice

Students are required to undertake the core brief and one option:

Core brief

Research and develop a Rephotography project focusing on a given area Salford, and in response the photographic work held in the collection at Salford Museum and Art Gallery. Students will exhibit one image from this project at Salford Museum and Art Gallery between 3 May 2014 and 29 June 2014. Level 4 students are also responding to the collection and will be showing books during this exhibition period.


Options:

Your option should help you contextualise your current awareness of the photographic industry and then relate this to possible career paths within the Creative Industries you will choose one of the following ‘routes’ through which to satisfy the learning outcomes of this Unit:

Work placement:

Please arrange a work placement with a professional photographic practitioner (or equivalent) for at least one working day. Whilst on your placement you are to write a reflective report, which tracks your personal experiences and response to the place at which you work – what have you learnt about working in the photographic industry. It is advisable to analyse a commission, assignment or project being worked on by your mentor and document. You should comment on the way in which the brief is fulfilled. In this review you must outline the brief, explore any constraints, review how the photographer interpreted the brief and then evaluate the final outcomes of the commission.


Or

Interview


Depending on the area of professional photographic practice you see yourself working within in the
future, it might be more appropriate to gain a wider understanding of the industry as whole. Equally for those not continuing in photography, but who might be considering other roles within the creative industries, the same might apply. For this route your work experience will take the form of a research project. You will conduct an
interview with a professional, through who you develop a greater understanding of the industry, expected career paths, expectations of commissioners or curators and perhaps organisational structures (where appropriate).
Your interview may be with a picture editor, solo practitioner, curator, art director, PR agent or picture library etc.

Or


Live brief


Barclays Bank staff portraits
The briefing for this will take place at 11.00am on Tuesday 18 March in HT015